Review management: 93% of purchases are affected by reviews
Review management is critical to building and maintaining your business’s online reputation, influencing customer trust and buying decisions.
(you know…) REVIEW MANAGEMENT
What is online reputation?
Online reputation refers to the image and perception of an individual, company or brand on the internet. A good online reputation can increase customer trust, attract new users and improve visibility, while a bad reputation can damage sales and credibility. Proactive online reputation management is therefore crucial to maintaining a positive image and addressing any criticism or negative feedback.
Why it is essential to manage reviews
Online reviews are crucial for purchasing decisions: about 93% of consumers consult them before choosing a product or service and is influenced not only by the products to buy but also by where to buy. In addition, the activities with reviews higher than 4 stars are those most chosen by online users: in fact if the reviews are already 3.5 users pass to a competitor! Having a support in the management reviews is a fundamental aspect to not lose sales and win the trust of new customers
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Improper review management can cause sales to drop by 10%
PURCHASING DECISIONS
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30% of people say they trust a business more if it has positive reviews
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85% of people trust online reviews as much as word of mouth
What benefits you can get?
Careful review management helps build credibility, improve online positioning and increase business opportunities.
Improve your online reputation with reviews
Reviews are a “guide” for users who want to be comforted by others. 9 out of 10 people read reviews first.
Automated review management
Thanks to artificial intelligence we can manage, with different pre-compiled templates, the reviews that we receive.
Combine reviews from multiple channels
When we talk about reviews we often think of Google but in fact there are many portals that can affect the reputation.
Get new customers with 5 stars reviews
Proper review management helps improve the perception that users have of our online business.
Greater visibility
Online reviews are a ranking factor in SEO, improving the company’s position in local search results compared to competitors. Google tends to reward the activities that have more positive reviews because it considers those activities more reliable for its users.
Customer loyalty and attraction of new customers
Well-managed reviews help create a positive image, encouraging existing customers to come back and new customers to choose the company.
Sales growth
Businesses with good reviews attract more customers, leading to an increase in conversion rate and overall sales.
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