Proximity Marketing: Engage your customers and drive sales

Proximity marketing continues to prove an effective tool for engaging customers and increasing sales, especially when integrated with omni-channel strategies and personalization.

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(you know…) PROXIMITY MARKETING

What is proximity marketing?

Proximity marketing uses technologies such as Bluetooth, Wi-Fi, RFID, and beacons to send personalized messages and promotions to customers based on their physical location, often in high-traffic areas such as shops, malls, and trade fairs.

Why activate a proximity marketing s solution

Proximity marketing tools are different but they all have one thing in common: high conversion rates.

PUSH NOTIFICATIONS

%

The opening rate of push notifications compared to that of e-mails which is 20%

PURCHASE DECISION

%

72% of users act positively towards the messages received because they are relevant

INCREASE IN SALES

%

Sales of those who use proximity marketing increase by an average of 18%

What benefit you can get?

The global market for proximity marketing is growing steadily, with a compound annual rate (CAGR) estimated at between 20% and 25% by 2025. The advantages generated by a Proximity Marketing strategy are several:

Increase in sales in the physical store

Proximity marketing acts in the direction of encouraging pedestrian, that is, buying in the store

Conversion of interest into purchases

Thanks to very targeted messages it is possible to increase conversions because we can choose the perfect time for example!

Impact on sales with increased receipt

44% of consumers say they are more likely to shop in stores that offer instant location-based promotions.

How to implement a proximity marketing solution

Implementing a proximity marketing solution in retail allows you to send personalized offers and content to customers in real time, increasing engagement and encouraging in-store purchases.

Goal setting

Set clear goals, such as increasing sales, improving engagement, increasing time in the store or collecting data on buying behaviors.

Products with the right technology

Use Bluetooth, RFID, Wi-Fi or QR code beacons to locate customers and send them targeted messages. There are several devices that can be supported.

Creation of personalised content

Prepare specific offers, promotions or advice based on past purchasing behaviour or customer interests. Timely and contextualized messages improve the user experience and encourage purchase.

Interaction with CRM and Marketing Automation

Connect proximity marketing data to CRM systems to segment audiences and further personalize interactions. This way, you can offer more targeted promotions and improve loyalty.

The essential elements of a proximity marketing solution

But what makes a proximity marketing strategy effective? The goal is to engage the customer with individual actions that they can easily read and activate as discount coupons, loyalty cards, personalized promotions etc.

Individual funnels

An individual funnel is a personalized and unique purchase path for each customer, designed based on their interactions, preferences and behavior

Push notification

Push notifications are messages sent directly to mobile devices to engage users in real time. We use them for promotions and updates. Learn how to increase sales

Data Analisys

Through technology we can learn more about the purchasing behaviour of a single customer. This knowledge can be translated into more and more targeted promotions

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