QR Products

Interact with customers offline through products with personalized QR Code

(you know that…) Qr Products

What is Qr Code?

A QR Code (Quick Response Code) is a two-dimensional barcode that, scanned via a smartphone, allows you to quickly access information such as links, texts, contacts or specific actions. It is composed of a matrix of black and white squares arranged on a square background.

There are two main types of QR Code: Static, which contains fixed information, not modifiable after creation. Dynamic that allows you to modify the data associated with the QR Code without having to recreate it. The code stores a short URL or a server reference, which can be updated to point to new content. It is useful for marketing purposes, tracking and frequent updates.

Why is important to use Qr Products

Custom QR codes are a powerful tool to bridge the gap between offline and online interactions with your business. Integrating custom QR codes into physical materials, such as flyers, cards or other like product packaging, adhesive tape etc. , provide customers with an easy way to access your online platforms, such as your website, social media or e-commerce store. This not only improves customer engagement, but also simplifies the user experience by encouraging immediate interaction with your brand.

Know your customers offline

Very often we do not know the people who enter our store. We do not have their data to send targeted and personalized promotions, we do not get reviews etc. With QR Codes, those who enter your store will interact with you!

Targeted promotions

La personalizzazione è la chiave del successo del Thanks to the use of a CRM (see yellowsuite.it) you can acquire customer data and insert them into different lists based on their registration and the use of dedicated Tags. All this allows you to profile and target promotions no longer to the entire public but to a group of customers or to the single customer and in a completely automatic way!

Analyze the data

For each initiative, QR Codes will allow you to monitor and analyze data and performance in order to create targeted promotions that generate results!

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What you can do with offline products?

A Danish study on retail businesses shows that a well-implemented omnichannel strategy can not only increase sales, but also improve efficiency and customer satisfaction by adapting to their new purchasing habits.

But what can you do with offline media that display a personalized QR Code?