Local SEO: find customers interested in your products when they need them

Increase sales by capturing, with a professional presence on Google, users interested in your products and services to convert into customers. Activate a Local SEO strategy

Local SEO strategy: find customers interested in your products when they need them. Request more informations to Retail Digital team

(you know…) LOCAL SEO STRATEGY

What si Local SEO?

SEO Local is a set of optimization strategies that aim to improve the online visibility of an activity in a specific geographic area. It is particularly useful for companies offering products or services in a physical location or area, such as shops, restaurants, medical practices and local service activities.

Why activate a local SEO strategy?

The goal of Local SEO is to make your business appear in the top results in search engines (like Google) for local searches, where you include terms such as “near me” or name a specific location. For example, a search such as “pizzeria in Milan” will activate the SEO Local, showing results of relevant activities in the requested area.

INFORMATION SEARCH

%

3 out of 4 users search on Google where to buy products and/or services

PURCHASING DECISIONS

%

97% of people on Google perform local searches

ONLINE REPUTATION

%

9 out of 10 people who see reviews with an average lower than 3.5 switch to a competitor

What benefits you can get?

Local SEO is a targeted optimization strategy that allows companies to improve their visibility in their area of expertise, facilitating contacts with nearby and potentially interested customers. Investing in local SEO is essential to attract qualified traffic and improve competitiveness at a local level. Here are some advantages of a local SEO strategy

Increase in customers in the physical store

The main advantage is the generation of traffic in physical stores, enhancing the possibility of immediate sales.

Conversion of interest into purchases

Turn the interest of an online user into a tangible action, increasing conversion and thus sales.

Improve your online reputation with reviews

Reviews are a “guide” for users who want to be comforted by others. 9 out of 10 people read reviews first.

Get new customers from your Google business profile

Optimizing your profile on Google is crucial to increase online visibility, attract more customers and build a solid and credible digital reputation. Increase online traffic, improve your reputation and interact with your customers through targeted and professional content.

Google profile optimization

Our goal is to make your profile 100% effective in order to get more and more interactions with users who have found you on Google. Statistics indicate that 3 out of 4 people ask Google about products and services to buy and 75% of these searches lead to a local business that must choose. Being in the top is key to getting new customers.

Analysis and monitoring keywords

We analyze and monitor, with the support of artificial intelligence, the best keywords for your business by making continuous changes to your Google profile to be always updated and always in step with the competition

Generation of interactions

The goal of an optimized Google profile is to increase the number of interactions between your business and online audiences. Interactions are all the actions a user can take to contact your business through their Google profile.

Place your business in the top positions on Google with a customized Local SEO strategy. Ask for more information from the Retail Digital team

The elements of your local SEO strategy

With the Local SEO service we optimize the presence of your business on Google by putting you in contact with users who are looking for activities like yours right now! 90% of online searches are done through the Google search engine: get in touch with thousands of users who are looking for activities like yours.

Google Profile

Optimizing your profile on Google is crucial to increase online visibility, attract more customers and build a solid and credible digital reputation. Get the most out of your profile

Intercations

Thanks to the optimized profile you can interact with new customers by contacting them directly by receiving a phone call, click on the site or request for navigation to your point of sale

Reputations

Online reviews of the customers of the store are an essential element to be in the top places and be chosen. Get new reviews for your business. Get new reviews from your customers

Outstanding results with artificial intelligence

We analyze the best keywords specific to your business with the support of artificial intelligence. We can make constant improvements to the profile of your business and conquer the first positions.

We analyse user searches

The artificial intelligence analyzes every day the searches made by other users for activities like yours, implementing the changes necessary to be in the top places.

Competitor Analisys

To be selected you must be one step ahead of the competition. Our system analyzes the behavior of your competitors and how they are intercepted by users.

Keyword optimisation

Once you have identified the keywords, we configure and track each keyword to understand its positioning and priority in your location. Get a customized and powerful SEO strategy!

Directory presence

We place your business on different lists and directories like Bing, Apple Maps, Yelp and many others. The aim is to capture as many users as possible and turn them into customers.

Request more informations

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Tools and solutions dedicated to local & retail that, by integrating online and offline, can guarantee a constantly updated digitalization process.

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