Digital Storefronts
Engage offline customers and increase sales with digital storefronts
(you know that…) DIGITAL STOREFRONTS
What is a Digital Storefront?
Digital storefronts are interactive screens or digital displays used in physical stores to communicate with customers, enhance the shopping experience, and integrate online and offline marketing. They are typically located inside or outside of businesses and offer visual and interactive content that attracts the attention of passersby or provides useful information to customers.
What you can do with Digital Storefronts
Digital storefronts are a key component of the digital transformation in retail, helping brands improve customer experience and remain competitive in an increasingly technological marketplace. The experience. Purchasing is changing: the online and digital world are increasingly present in the various stages, from the search for information to the decision to purchase (what and where).
Dynamic Contents
Monitors and totems allow you to view videos, promotional offers, digital catalogues or advertising campaigns that can be updated in real time.
Omni-channel integration
They can be synchronized with e-commerce, social media or apps, creating a direct link between the online and offline experience.
Advanced technology
Some storefronts use technologies such as augmented reality (AR), face recognition and QR code to personalize the customer experience.
INCREASE IN SALES
%
80% of businesses using Digital Signage increased sales by 33%
INCREASE IN AVERAGE SALES AMOUNT
%
80% of businesses using Digital Signage increased average receipt by 29%
DRIVEN PURCHASES
%
Over 40% of people report being influenced in their purchasing decisions by Display
What you can do with digital storefronts
Choosing the right digital signage device is a crucial step in ensuring the success of your communication strategy.
Understand your goals: Define the purpose of your digital signage. Are you focusing on advertising, internal communication, signage or interactive displays? The device you choose should be in line with these goals. For example, interactive touchscreens are ideal for customer engagement, while high-brightness displays are better for outdoor advertising.
Evaluate content compatibility: Consider the type of content you want to display (videos, static images, live feeds). Make sure your device supports the required file formats and media players.
Involvement
Attract customers with compelling visual content.
Efficiency
Maximize the effect of promotions and get immediate results
Preferences
Collect interaction data to generate the right communications
Tools and solutions dedicated to local & retail that, by integrating online and offline, can guarantee a constantly updated digitalization process.
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