Digital Signage: Engage customers in your store

Offer content that is managed by a software platform and distributed to displays placed at strategic points, such as showcases or areas of frequent passage

coinvolgi i clienti nel tuo store grazie al digital signage. Richiedi maggiori informazioni al team Retail Digital

(you know…) DIGITAL SIGNAGE

What is Digital Signage?

Digital signage is a technology that uses digital screens to display dynamic content, such as videos, images, texts and animations, with the aim of communicating information, promotions and advertising content in real time. It is often used in retail environments, such as shops and shopping malls, but also in restaurants, hotels, stations and offices.

Why activate digital signage

According to a study of those who use monitors within their store as a digital showcase, it greatly improves the engagement of their customers. 64% of customers feel more involved with brands that use digital signage, in fact this type of visual communication attracts up to 400% more attention than static displays . But not only! Digital signage can increase customer satisfaction by 46% and 57% of users report an improvement in customer service thanks to this technology.

INCREASE IN SALES

%

80% of businesses using Digital Signage increased sales by 33%

AVERAGE RECEIPT INCREASE

%

80% of businesses using Digital Signage increased average receipt by 29%

DRIVEN PURCHASES

%

Over 40% of people report being influenced in their purchasing decisions by Display

What benefit you can get?

Digital signage is critical to modern retail because it helps make communication faster, more engaging and targeted, helping businesses respond in real time to customer needs and increase sales.

Sales increase

Digital Signage allows you to increase sales through the dissemination of personalized promotions and initiatives.

Average receipt increase

Showing promotions allows customers in store to buy things “they had not thought of” thus increasing the receipt.

Data Analisys

Digital signage offers the possibility of collecting information on interactions, enabling marketing decisions based on concrete data

Exceptional results thanks to dedicated software

Digital signage software is the tool that transforms screens into powerful visual communication channels. Its advanced features allow you to manage, customize and optimize content in an intuitive and efficient way. Here are the main features:

Dynamic Content Management

The added value of using media as monitors in your store is the ability to manage content in different formats such as images, videos, scrolling texts, animations and widgets (weather, news, timetables). Through intelligent planning it is possible to program specific content at certain times or days.

Personalization and segmentation

Create playlists for specific targets or geographical areas. Adapt content based on audience (e.g. special offers for different time slots). Integrate with sales data or CRM for personalized messages.

Interactive features

Digital Signage supports, thanks to the software that controls them, can create many interactions with customers. In the case of touch screens, engaging experiences can be generated for online shopping, gaming, etc. Furthermore, QR codes can be generated for promotions or insights, integration with social media for live sharing and updated feeds and much more.

The Key Elements of Digital Signage Strategy

With a Digital Signage strategy our goal is twofold: to know offline users (by acquiring their data) and to increase sales through the analysis of contents that generate better results, thus offering what people prefer.

Online and offline integration

A Digital Signage strategy allows you to integrate offline tools with online ones and thus always be close to your customers by creating targeted and personalized offers. Increase sales thanks to, increase the average receipt and build customer loyalty.

Monitoring and Analysis

The software allows you to monitor the correct functioning of devices remotely and above all obtain detailed statistics on views and interactions. Therefore, it is possible to generate reports on the most effective content so that you can optimize future campaigns.

Buy or rent digital signage devices online

Offer your customers an innovative experience in your store. Project images, information and promotions by creating direct interaction.

Displai.store

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Tools and solutions dedicated to local & retail that, by integrating online and offline, can guarantee a constantly updated digitalization process.

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